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Homepage > News > Madeira Specialist - Stage 2 of the Programme starts in January
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Madeira Specialist - Stage 2 of the Programme starts in January |
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5 January 2009
The first stage of the Madeira Specialist programme, which greatly exceeded all expectations, has been completed. Stage 2 starts on 5 January 2009.
At the pre-registration stage, there were around 80 applicants for this on-site or distance training course involving specialisation in the tourism services offered by the Madeira Islands. Over time, it became firmly established and by the end of the first stage, 250 professionals had enrolled and were completing the programme, which was a pilot programme in the country. |
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It now moves on to a new stage, with a more specialised approach. Here, these, and other, professionals can register for individual courses such as golf or congresses and incentives, or they can complete the course and go for certification, earning a diploma as a “Madeira Specialist”.
The purpose of the Madeira Specialist course, which began in April 2008, is to give travel agents from all over the country greater knowledge about the Madeira Islands as a tourist destination, thus enabling them to achieve maximum potential in their sales.
By interacting with the programme content, students acquire knowledge and skills relating to the excellent products and services that the Madeira Islands can offer as a tourist destination, so as to enable them to gain recognition as a “Madeira Specialist”.
This content will be made available on the internet, enabling a flexible study programme, both in terms of location (distance learning) and time (asynchronous study).
As far as the structure of the information is concerned, there are 7 courses with intercalated and/or final assessment periods distributed as follows:
Course 1 - Madeira Island: an excellent destination
Course 2 - MI - Meeting Industry
Course 3 - Golf in Madeira
Course 4 - Country Estates (Quintas) in Madeira and Rural Tourism - Where the Past meets the Present
Course 5 - Porto Santo Island: an alternative destination
Course 6 - Ecotourism: Nature as a backdrop
Course 7 - Events, Culture and Traditions
The process will culminate in a final proctored certification examination as a “Madeira Specialist”.
The idea is to create incentives for training actions that give a real feel for the destination.
The Madeira Specialist course, not only provides travel agents with powerful tools for getting to know the destination, it also offers students the incentive of trips to Madeira. In this context, 50 trips will be awarded, 25 to the best students completing the course, and a further 25 to be raffled amongst all those that complete the course. This is to encourage them to do the entire course, as there may well be many students that are only interested in a certain subject.
The trips, which include flights, room and board, will be organised in such a way that the “prize winners” get to know all the potential of this tourist destination personally. It is estimated that this will involve three days (two nights) packed with experiences and discoveries. The trips will take place at 2 separate times, October 2009 and March 2010.
In the future, there are plans to replicate the Madeira Specialist programme outside Portugal, especially in the Madeira Islands’ traditional markets.
Registrations can be made via the link http://www.apavtform.pt/madeiraspecialist/ . |
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